Manhattan: Times Square/
50th Street and Broadway
This area was named Longacre Square, in the latter half of the nineteenth century, after Long Acre, London's carriage-making and horse trade center. As if to sum up the neighborhood's reinvention--from horse-related business district to entertainment center--in one event, William Henry Vanderbilt's American Horse Exchange building at 50th and Broadway became the Winter Garden theater in 1910 (launching Al Jolson's career in the process). The south end of Longacre Square became Times Square in 1904 when the new subway station was named for the New York Times.